Scottish Water boss says average Scot uses 40% more water than people in Yorkshire partly due to mistaken belief water is abundant in Scotland
Scottish households are being urged to cut back heavily on their water use and instead treat it as a precious resource due to the growing threat to supplies from climate heating.
Alex Plant, the chief executive of Scottish Water, said the average Scot used 40% more water than consumers in Yorkshire, partly because there was a widespread but mistaken assumption that water was abundant in Scotland.
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